{"id":996976,"date":"2020-04-21T15:25:00","date_gmt":"2020-04-21T07:25:00","guid":{"rendered":"https:\/\/geetests.com\/article\/advanced-captcha"},"modified":"2025-09-15T14:36:47","modified_gmt":"2025-09-15T06:36:47","slug":"advanced-captcha","status":"publish","type":"post","link":"\/en\/article\/advanced-captcha","title":{"rendered":"What is Advanced CAPTCHA? How it Works?"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\"><span class=\"ql-size-16px\">Advancing computer technologies such as optical character recognition and artificial intelligence, have made simple challenge-based CAPTCHA systems obsolete. To defend the internet from increasingly sophisticated bot attacks from <\/span><a class=\"ql-size-16px\" style=\"color: #0066cc;\" href=\"https:\/\/blog.geetest.com\/en\/article\/captcha-hacking-2020\" target=\"_blank\" rel=\"noopener noreferrer\"><u>CAPTCHA hacking<\/u><\/a><span class=\"ql-size-16px\">, advanced CAPTCHAs were born!<\/span><\/p>\n<h2><strong class=\"ql-size-28px\">What is Advanced CAPTCHA?<\/strong><\/h2>\n<p><span class=\"ql-size-16px\">Advanced CAPTCHA is an anti-bot program that distinguishes itself from regular <\/span><a class=\"ql-size-16px\" style=\"color: #0066cc;\" href=\"https:\/\/blog.geetest.com\/en\/article\/What-is-captcha\" target=\"_blank\" rel=\"noopener noreferrer\"><u>CAPTCHAs<\/u><\/a><span class=\"ql-size-16px\"> by utilizing a risk analysis engine -often based on behavioral analysis- over or within its challenge-response mechanism. This has changed the logic behind CAPTCHAs fundamentally.<\/span><\/p>\n<p><span class=\"ql-size-16px\">While the legacy captcha systems ensured security with the difficulty of the challenge response, advanced captchas focused on behavioral characteristics of the traffic instead, providing higher security with less user friction<\/span><\/p>\n<p><span class=\"ql-size-16px\">First Advanced CAPTCHA appeared in 2012 with <\/span><a class=\"ql-size-16px\" style=\"color: #0066cc;\" href=\"https:\/\/www.geetest.com\/en\/Why_us\" target=\"_blank\" rel=\"noopener noreferrer\"><u>GeeTest<span class=\"ql-size-16px\">&#8216;<\/span>s Slide CAPTCHA<\/u><\/a><span class=\"ql-size-16px\"> which used biometric tracking to distinguish non-human behavior within the traffic. This new technology allowed Geetest to quickly gain market dominance within the bot management industry in China, surpassing competitors like the tech giants Tencent and Alibaba. In 2020, GeeTest took up over 60% of the Chinese bot management market.<\/span><\/p>\n<p><span class=\"ql-size-16px\">In 2014, <\/span><a class=\"ql-size-16px\" style=\"color: #0066cc;\" href=\"https:\/\/en.wikipedia.org\/wiki\/ReCAPTCHA\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Google implemented behavioral analysis<\/u><\/a><span class=\"ql-size-16px\"> into ReCaptcha v2, effectively turning it into an Advanced CAPTCHA, which led to the wide adoption of the technology internationally.<\/span><\/p>\n<p><span class=\"ql-size-16px\">In 2021, GeeTest launched the <\/span><a class=\"ql-size-16px\" style=\"color: #0066cc;\" href=\"https:\/\/www.geetest.com\/en\/adaptive-captcha\" target=\"_blank\" rel=\"noopener noreferrer\"><u>4th generation Adaptive CAPTCHA<\/u><\/a><span class=\"ql-size-16px\">. It has been enhanced by active and dynamic security strategies to ensure both ease of use and security in every interaction. With 4374 security strategies per cycle and 7-layer dynamic protection, GeeTest Adaptive CAPTCHA increases the cost of cyber attackers by 3.714 times.<\/span><\/p>\n<h2><strong class=\"ql-size-28px\">How Advanced CAPTCHA Works?<\/strong><\/h2>\n<p><span class=\"ql-size-16px\">Advanced CAPTCHA analyzes the behavioral and environmental factors to find non-human features within online traffic. If the risk analysis engine cannot ensure the user is human or a bot, then the suspicious traffic goes through a challenge-response mechanism.\u00a0<\/span><\/p>\n<p><span class=\"ql-size-16px\"><img decoding=\"async\" src=\"https:\/\/geetests.com\/wp-content\/uploads\/2025\/09\/Advanced-CAPTCHA-3.gif\" alt=\"\"><\/span><\/p>\n<p><span class=\"ql-size-16px\">The risk analysis engine helps to reduce the friction for some users while at the same time, it can detect and block automation or captcha hacking tools directly. When there is not enough evidence to make a precise judgment, the challenge-response comes to collect further evidence.<\/span><\/p>\n<p><span class=\"ql-size-16px\">More sophisticated systems such as GeeTest CAPTCHA will embed behavioral analysis within the challenge-response mechanism to increase its security and reduce the friction of the challenges.<\/span><\/p>\n<h2><strong class=\"ql-size-28px\">How Advanced CAPTCHAs Relate to Artificial Intelligence?<\/strong><\/h2>\n<p><span class=\"ql-size-16px\">The back-end risk analysis based on behavioral factors within a confined space, as well as environmental factors such as device reputation, hardware specifications, etc., is utilized to distinguish genuine human behavior from automated human behavior. AI-powered bots can mimic human behavior, and AI-powered CAPTCHA is a necessity to stop advanced bot threats.<\/span><\/p>\n<p><span class=\"ql-size-16px\">There are two aspects of advanced CAPTCHA that benefit AI technology.<\/span><\/p>\n<h3><strong class=\"ql-size-22px\">Machine Learning Algorithm<\/strong><\/h3>\n<p><span class=\"ql-size-16px\">Firstly, CAPTCHA is a great way to feed data into machine learning algorithms, which is crucial for its effectiveness. Industry experts hail machine learning as <\/span><a class=\"ql-size-16px\" style=\"color: #0066cc;\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2019\/07\/AI-in-Cybersecurity_Report_20190711_V06.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><u>the most promising solution<\/u><\/a><span class=\"ql-size-16px\"> against automated threats.<\/span><\/p>\n<p><span class=\"ql-size-16px\">Let&#8217;s take image recognition as an example. A stop sign is a red octagon with white letters reading STOP, and it can be identified by computer programs reasonably easily. However, the stop sign within a picture can look very different depending on the angle of the photo, the lighting, the weather, etc.<\/span><\/p>\n<p><span class=\"ql-size-16px\">If we can feed millions of real-world pictures of stop signs into a machine learning algorithm, it can become very accurate at identifying stop signs within an image. However, marking millions of real-world images that include stop signs to feed the algorithms would require immense amounts of human labor. Or one could put all those images into a 3&#215;3 matrix and ask people to select the ones that include a stop sign. Google has been training its image recognition algorithm through ReCAPTCHA for many years now, and even though the system has been successful at labeling large amounts of images, it has severe flaws as an anti-bot solution due to the high user friction it creates.<\/span><\/p>\n<h3><strong class=\"ql-size-22px\">Role within the Cybersecurity Environment.<\/strong><\/h3>\n<p><span class=\"ql-size-16px\">The second aspect of CAPTCHA that benefits AI technology is its role within the cybersecurity environment.<\/span><\/p>\n<p><span class=\"ql-size-16px\">CAPTCHA was invented in the cybersecurity field to tell humans and bots apart using hard AI problems such as character or image recognition. Cybersecurity is a cat-and-mouse game between attackers and defenders where both sides try to best each other constantly. When CAPTCHA is deployed as a tool on the side of defenders, the only way for attackers to bypass CAPTCHA is through sophisticated solutions that will give automated computer programs the ability to be more human-like.<\/span><\/p>\n<p><span class=\"ql-size-16px\">Especially today, where advanced CAPTCHA solutions utilize AI in their defenses in one way or another, every time a CAPTCHA solution has been breached, it likely means a computer program is more human-like and AI technology moves a step further.<\/span><\/p>\n<h2><strong class=\"ql-size-28px\">Which Websites Should Use Advanced CAPTCHA?<\/strong><\/h2>\n<p><span class=\"ql-size-16px\">Advanced CAPTCHA is a business imperative, not an IT imperative.<\/span><\/p>\n<p><span class=\"ql-size-16px\">Although any website with a sensitive login or registration module should use a CAPTCHA, six industries benefit significantly more from an advanced CAPTCHA solution.<\/span><\/p>\n<ul>\n<li><span class=\"ql-size-16px\">E-Commerce<\/span><\/li>\n<li><span class=\"ql-size-16px\">Retail<\/span><\/li>\n<li><span class=\"ql-size-16px\">Blockchain<\/span><\/li>\n<li><span class=\"ql-size-16px\">Airline<\/span><\/li>\n<li><span class=\"ql-size-16px\">Travel<\/span><\/li>\n<li><span class=\"ql-size-16px\">Gaming<\/span><\/li>\n<\/ul>\n<p><span class=\"ql-size-16px\">Most websites or mobile apps with critical operations such as login, registration, form submission, etc., need a CAPTCHA to prevent automated attacks from happening. With the availability and affordability of machine learning and cloud computing tools, today, the bad actors can reach further and hit harder than ever before.<\/span><\/p>\n<p><span class=\"ql-size-16px\">Without a strong deterrence, such as an Advanced CAPTCHA solution, bot attacks are only a matter of when. Advanced CAPTCHAs increase the cost of attack exponentially and are a necessity for the protection of most websites, mobile apps, and APIs.<\/span><\/p>\n<h2><strong class=\"ql-size-28px\">Conclusion<\/strong><\/h2>\n<p><span class=\"ql-size-16px\">The inability of regular CAPTCHA solutions to prevent increasingly sophisticated bot attacks led to the emergence of advanced CAPTCHAs. Even though security has been the primary drive behind this new industry standard, it also allowed captchas to be significantly more user-friendly.<\/span><\/p>\n<p><span class=\"ql-size-16px\">In the era of user experience, where the conversion rate is one of the most significant KPI, the friction caused by the challenge-response of an Advanced CAPTCHA is an essential factor to consider. Although <\/span><a class=\"ql-size-16px\" style=\"color: #0066cc;\" href=\"https:\/\/blog.geetest.com\/en\/article\/why-captcha\" target=\"_blank\" rel=\"noopener noreferrer\"><u>CAPTCHAs are a necessity<\/u><\/a><span class=\"ql-size-16px\"> to keep websites, mobile apps, and APIs secure from automated attacks, an advanced CAPTCHA with a high-friction challenge-response can diminish the business imperative behind the bot defense solution.<\/span><\/p>\n<p><span class=\"ql-size-16px\">If you&#8217;d like to find an <\/span><a class=\"ql-size-16px\" href=\"https:\/\/blog.geetest.com\/en\/article\/superior-recaptcha-alternative-to-prevent-spam-and-bots\" target=\"_blank\" rel=\"noopener noreferrer\">alternative to the legacy CAPTCHA or other tools<\/a><span class=\"ql-size-16px\"> for a more secure and user-friendly online service, <\/span><a class=\"ql-size-16px\" style=\"color: #0066cc;\" href=\"https:\/\/www.geetest.com\/en\/adaptive-captcha-demo?utm_source=blog\" target=\"_blank\" rel=\"noopener noreferrer\"><u>experience the GeeTest difference here!<\/u><\/a><\/div>\n<p><!-- .vgblk-rw-wrapper --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As AI-powered bots are increasing in numbers, legacy captcha systems are becoming obsolete. To prevent fraud and spam, a new generation of captcha has emerged.<\/p>\n","protected":false},"author":7,"featured_media":995883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[],"class_list":["post-996976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-botpedia"],"_links":{"self":[{"href":"\/en\/wp-json\/wp\/v2\/posts\/996976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"\/en\/wp-json\/wp\/v2\/comments?post=996976"}],"version-history":[{"count":2,"href":"\/en\/wp-json\/wp\/v2\/posts\/996976\/revisions"}],"predecessor-version":[{"id":997676,"href":"\/en\/wp-json\/wp\/v2\/posts\/996976\/revisions\/997676"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/en\/wp-json\/wp\/v2\/media\/995883"}],"wp:attachment":[{"href":"\/en\/wp-json\/wp\/v2\/media?parent=996976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/en\/wp-json\/wp\/v2\/categories?post=996976"},{"taxonomy":"post_tag","embeddable":true,"href":"\/en\/wp-json\/wp\/v2\/tags?post=996976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}